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Without Panic.
Digital marketing without the panic

Privacy Policy

How Without Panic collects, uses and protects visitor, subscriber and customer information.

Last updated: 24 August 2026

Without Panic provides beginner-friendly digital marketing guides, templates and website review products for small business owners — including SEO Without Panic, available now, and additional Without Panic products such as Meta Ads Without Panic as they become available. This Privacy Policy explains how we collect, use and protect personal information when you visit withoutpanic.com, contact us, download free resources, join our email list or buy a product.

Contact: hello@withoutpanic.com

1. Who we are

EJMA LTD, trading as Without Panic, is the data controller for personal information collected through withoutpanic.com, its forms, customer communications and product fulfilment. EJMA LTD is registered in England and Wales under company number 15403870. Contact: hello@withoutpanic.com.

2. What personal information we collect

We may collect your name, email address, business name, website URL, country or location if provided, product purchased, payment/order details, messages you send to us, information submitted for a website SEO review, expressions of interest in upcoming products, website usage data and technical data such as device type, browser type and IP address.

For the $99 Complete Pack + Website Review & SEO Report, we may also collect information about your website, business goals, services, target customers, SEO concerns and any details you choose to provide in the intake questionnaire.

3. How we collect information

We collect information when you visit the website, complete a contact form, sign up for a free checklist, register interest in an upcoming product, buy a digital product, complete a website review questionnaire, email us directly, or click links in our emails or ads.

4. Why we use your information

We use your information to deliver digital products, send free resources you requested, provide customer support, prepare a written website SEO review/report if you buy the $99 product, let you know when an upcoming product such as Meta Ads Without Panic is ready, send useful marketing-related emails where permitted, manage customer records, improve the website and products, understand which pages and offers are working, run and measure advertising campaigns, and meet legal, tax and accounting obligations.

We do not sell your personal information.

5. Email marketing

If you sign up for a free checklist, register interest in an upcoming product, or sign up for email updates, we may send you practical tips, product information and follow-up emails. You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us at hello@withoutpanic.com.

Brevo is used for email and customer relationship management. When you subscribe, request the free checklist or register interest in an upcoming product, the details you submit are added securely to the relevant Brevo contact list.

6. Payments and digital product delivery

Payhip handles checkout and digital-product delivery. Payment processing may be provided through Payhip’s connected processors, including Stripe. When you buy a product, Payhip and its connected payment processor may collect and process your payment details, email address, order details and other information needed to complete the transaction.

We do not normally receive or store your full card details.

7. Analytics, cookies and advertising pixels

Current state: this website uses Google Analytics 4 to understand visits, page use and how visitors find the site. Google Analytics is optional and does not load unless you choose "Accept optional" in the cookie banner or enable Analytics in Cookie Settings. We also use the Meta Pixel for optional advertising measurement. The Meta Pixel does not load or fire unless you choose "Accept optional" or enable Marketing in Cookie Settings.

When you consent to Analytics, Google Analytics may set cookies such as _ga and related measurement cookies and process information including pages viewed, approximate location, device/browser details, referral source and interaction data. We use this information to understand and improve the website and its products. You can open Cookie Settings at any time from the footer of every page to accept, reject or change your choice, including withdrawing consent already given.

When you consent to Marketing, the Meta Pixel may measure visits to relevant pages and products, checkout starts and completed purchases so we can understand and improve advertising performance. Purchase measurement may include the product value and currency. It does not fire a Purchase merely because a Buy button is clicked or checkout is opened. You can change or withdraw Marketing consent at any time through Cookie Settings in the footer.

Payhip is the external checkout and digital-product delivery provider. Where the same optional measurement tools are configured on Payhip, checkout and purchase events may be measured there subject to the relevant checkout and consent settings.

8. Who we share data with

We may share necessary information with the following service providers:

  • Netlify, which hosts the website and processes and stores website form submissions.
  • Google Workspace, which is used for business email.
  • Payhip, which handles checkout and digital-product delivery, and Payhip’s connected payment processors, including Stripe.
  • Brevo, which processes email subscriber, free-resource and product-interest contact details for email and customer relationship management.
  • Google Analytics, which processes optional website measurement data only after Analytics consent is given.
  • Meta, which processes optional advertising measurement data through the Meta Pixel only after Marketing consent is given.
  • Professional advisers where needed for accounting, legal or business purposes.

These providers only receive information needed to provide their services.

9. How long we keep your information

We keep personal information only for as long as needed. Customer/order records may be kept for up to 7 years for tax and accounting purposes. Email subscriber and interest-list records are kept until you unsubscribe or ask for deletion. Contact messages are kept as long as needed to respond and manage the relationship. $99 review questionnaire and report information is kept as long as needed to provide the service and keep a reasonable record of the work delivered.

10. Your rights

Depending on your location and applicable law, you may have rights to access, correct, delete, restrict or object to certain use of your personal information, withdraw consent where processing is based on consent, request a copy of your data, or complain to a data protection authority.

To exercise your rights, contact hello@withoutpanic.com.

11. International users

Our website and products may be accessed internationally. Your information may be processed by service providers located in different countries. Where required, we rely on appropriate safeguards for international transfers.

12. Children

Our products are intended for business owners and adults. We do not knowingly collect personal information from children.

13. Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new “last updated” date.